Little Heroes Pediatric Dentistry

Driving 91K+ Search Volume and a 45% Rise in Conversions in 6 Months with Local SEO

Little Heroes Pediatric Dentistry, a dual-location pediatric and special needs practice, aimed to boost its online reach and attract more local families. We built a local SEO strategy, optimized on-page elements, and aligned content with high-intent keywords.

In 6 months, the clinic appeared at the top of Google for searches like “pediatric dentist” and “frenectomy,” reached 91,950+ in search volume, increased traffic by 461%, improved CTR by 12.7%, and grew conversions by 45%.

The Client's Background

The Baby Dentist/Little Heroes Pediatric Dentistry is a full-service pediatric and special needs dental office with two locations. They offer preventive, restorative, educational, and limited orthodontic services for children and family members with special needs.

While their in-office care was exceptional, their website was not fully supporting their growth online. They struggled to showcase their unique approach to pediatric and special needs dentistry. All this resulted in fewer appointment bookings and made it harder to establish themselves as a trusted dental care provider in the area.

This is why Remedo was brought in to optimize its website SEO and strengthen its digital presence. Our goal was simple—make it easier for families to find them, trust them, and book appointments. We focused on improving search visibility, enhancing their content, and ensuring the website reflected the expertise families experience at Little Heroes every day.

The Challenges

Little Heroes Pediatric Dentistry needed a stronger digital presence to connect with local families and showcase their specialized services.

1) Limited Awareness of Specialized Services

They struggled to raise awareness about their specialized "frenectomy" and "lip tie" treatments. Many parents didn’t know these services were available. This made it harder for the clinic to attract qualified leads and educate families about how they could help.

2) Weak Local Search Positioning

Due to a lack of resources like proper website SEO, the practice struggled to position itself as a top search result for pediatric dental care in Anderson and New Castle.

The Goals

With a clear audit report and strategy, we set focused goals to strengthen their digital growth and establish a strong presence in the local market.

1) Establish Brand Presence

Build a strong and recognizable brand in the Anderson and New Castle markets and the surrounding areas.

2) Become the Local Leader in Pediatric Dental Care

Position the practice as the top choice for pediatric dental procedures, where patients can trust and choose the clinic for their treatments.

3) Increase Website Traffic

The client was focused on boosting website traffic and generating leads for their specialized services, aiming for a minimum 50% increase.

4) Create Awareness for Specialized Services

Their main focus was generating more inquiries for their specialized treatments, as specialized services like "frenectomy" and "lip tie" needed more visibility and patient interest.

The strategy

1) Website Development & Optimization

We began with a personalized, high-powered website that provides an intuitive patient experience and generates higher conversions. The new website was optimized to be mobile-friendly, have high-speed loading, and be easy to use for new and repeat patients.

We also built a dynamic schema markup framework to boost the clinic’s search visibility and help search engines better understand the website’s content. To further strengthen their website SEO performance, we carefully optimized all alt text, meta descriptions, and meta titles. We ensured that every page was fully aligned with well-researched local search intent.

2) SEO Strategy and Analysis

Once we launched the fully functional website, we established a solid and long-lasting SEO strategy foundation. We noted the clinic's objectives and needs and framed a result-oriented SEO strategy accordingly. This comprised bi-monthly audits and updates to ensure the website remained in sync with Google's new algorithm updates. All this ensured the site remained competitive and continued to build its organic traffic over time. Then, we performed an extensive competitor analysis.

We studied local dental practices, especially those ranking high for pediatric services, to identify what they were doing right and where gaps existed.  This helped us craft a more brilliant SEO plan to position Little Heroes Pediatric Dentistry above its competitors in search results.

We then performed detailed keyword research, focusing on high-intent, location-based, and service-specific keywords. Instead of just targeting broad terms, we honed in on phrases like "pediatric dentist Anderson," "lip tie treatment near me," and "frenectomy for toddlers."

These keywords were carefully mapped across the website — in title tags, meta descriptions, headings, and body content — to boost relevance and match real patient searches. Finally, we set clear benchmarks and tracked progress through SEO tools and reporting dashboards. This allowed the team to make monthly data-driven updates, ensuring steady improvements in rankings, traffic, and patient inquiries.

3) Content & Keyword Optimization

After making their website SEO-ready, we immediately started focusing on content strategies. With a clear goal to improve their online visibility and boost traffic, we created an engaging content plan tailored to the entire patient journey.

We developed custom blog posts and service pages for every stage of the patient journey — from building awareness to supporting decision-making — covering important topics like "frenectomy" and "lip tie" surgeries. We made sure that each piece of content answered real questions parents were searching for, helping the clinic become a trusted resource in the community.

At the same time, we performed sitewide keyword optimization. We mapped high-intent keywords across the website, ensuring that every page—from the homepage to service descriptions—was aligned with what local patients were actively searching for.

This boosted profile visits and increased the site’s authority and relevance in local search results.

4) Link Building and SEO Best Practices

While improving website traffic was a top priority, we also focused on creating strong link-building activities to improve their search rankings. We secured backlinks from top directories and trusted local sources.

At the same time, we applied on-page, off-page, and technical SEO best practices. This helped strengthen the clinic’s overall search performance. All of these efforts worked together to drive consistent growth in search volume.

The Result

After implementing our website SEO strategy, we delivered measurable results in a quick turnaround for Little Heroes Pediatric Dentistry. Over 6 months, we:

Over 6 months, we:

1) Helped them to appear at the top of search results for key terms like "pediatric dentist," "frenectomy," and "lip tie" in their service areas.

2) Achieved over 91,950+ search volume, driving stronger online visibility.

3) Increased overall search traffic by 461%, bringing significantly more visitors to the website.

4) Boosted click-through rates (CTR) by 12.7%, helping more users engage with their content.

5) Elevated conversion rates by 45%, leading to more patient inquiries and appointments.

Contact us today to see how we can help your practice.