West Point Medical Center

Attracting 64,000+ Searches and 55% Increase in Calls With Google My Business

West Point Medical Center, a trusted urgent care provider in Fontana, California, set out to strengthen its online presence and attract more local patients through digital channels.

Our team developed a localized SEO strategy, optimized their Google Business Profile, and implemented targeted content to boost visibility in search results.

As a result, the medical center ranked #1 on Google for high-intent keywords like “urgent care” and “emergency center,” generated over 64,000 search views in six months, and increased phone traffic by 55%, driving measurable patient engagement and growth.

The Challenges

West Point Medical Center – Urgent Care is a trusted healthcare provider in Fontana, California, operating since 2005. Despite its strong offline reputation, the center struggled with low digital visibility in nearby searches.

Their online presence lacked a fully optimized Google Business listing, a content-driven approach, and a consistent reputation management strategy. Together, these gaps led to missed opportunities to attract new patients through local searches.‍

1) Low Local Rankings for High-Intent Keywords

Despite offering essential urgent care services, the center struggled to appear in the top 3 for competitive local searches like “urgent care,” “medical center,” and “emergency center.”  As a result, they faced low visibility among nearby patients actively searching for care.

2) Limited Organic Search Visibility

Their website and business listings lacked keyword optimization and a solid local SEO structure. As a result, they experienced low organic traffic and fewer discovery opportunities through Google searches.‍

3) Underperforming Phone Conversions from Search

The center lacked local SEO best practices. There were no strong calls-to-action, the mobile experience was poor, and the content wasn’t localized.

Because of this, users didn’t feel encouraged to take action. Even when they found the center online, they rarely called or converted.

4) Neglected Google Profile Engagement

There was no regular engagement on their Google Business Profile. With no regular review responses, missing Q&A updates, and minimal posting activity, the lack of engagement hurt their local visibility as well as patient trust.

The Strategy Plan

1) Google Business Profile Optimization

Our first priority was to focus on optimizing the GMB profile for West Point Medical Center to increase patient engagement. Think of the Google Business Profile like the first point of contact between your clinic and potential patients searching online. It’s where patients go to decide if they trust you—and where Google looks to decide if it should show you.

We began by analyzing and fully optimizing the listing. That included adding high-quality, geotagged images and embedding relevant, high-intent keywords to improve visibility in local search results.

We also set up a consistent review engagement strategy. This included monitoring and responding to patient feedback to build trust and signal activity to Google.

This groundwork significantly boosted their presence in the Google Map Pack, helping West Point Medical Center rank #1 for “Urgent Care,” “Medical Center,” and “Emergency Center” in Fontana—and ultimately drive a 55% increase in phone calls and over 64,000 local searches in just six months.

2) SEO Strategy Development

Next, we focused on building a high-impact SEO strategy tailored specifically for West Point Medical Center’s local market.

We started by conducting an in-depth competitor analysis to understand what nearby urgent care providers were ranking for—and where the opportunities were to outrank them. This helped us identify high-volume, intent-driven keywords like “children's urgent care near me” and “emergency center Fontana.”

In addition, we made sure the NAP (Name, Address, Phone) information was consistent across all digital platforms. Why? Because search engines look for trust signals, and when your business details are accurate and aligned everywhere online, it increases your local ranking authority.

When your SEO strategy is backed by real data, keyword intent, and consistent business signals, your website—and your entire digital footprint—becomes more visible, more relevant, and more trusted by both users and search engines.

3) Content and Creative Development

Finally, we put our efforts into strategic content and creative development to capture patient attention and improve search engine visibility. We developed and deployed compelling creatives that helped elevate their profile visits and patient engagement. These creatives mostly came in the form of locally relevant visuals, service highlights, and seasonal posts.

At the same time, we created custom content aimed at educating and engaging both potential and current patients. From informative updates to keyword-rich service descriptions, every piece was crafted to improve visibility, build trust, and drive action. All of this helped turn profile views into patient conversions—and, of course, resulted in a stronger, more relatable voice online for West Point Medical Center.

4) Directory Listings and Local Presence

Seeing the benefits of all the above local SEO strategies, we moved to our next step. This involved expanding West Point Medical Center’s presence across high-authority platforms.

We created and optimized listings on Facebook, Quora, and other top local directories to increase discoverability and reach more patients beyond search. These listings helped strengthen their local signals, improve NAP consistency, and drive referral traffic from platforms patients already trust.

With strategic positioning and keyword-rich descriptions, we successfully positioned West Point Medical Center as the top-rated urgent care and emergency center in the area.

‍The Results

With all these local SEO strategies in place, we achieved exceptional results within just 6 months.

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1) The campaign led to a 31% increase in search traffic and a 55% surge in phone calls, directly from Google.

2) Overall, these improvements drove a 45% increase in total user actions, including website visits, direction requests, and engagement.

3) These results demonstrate how a well-executed local SEO strategy can directly impact patient acquisition and long-term practice growth.

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